Master KPI Recommendations for Sales Team Dashboard
Total revenue generated per month. Track against $8.5M annual goal with seasonal adjustments.
Average revenue per completed move. Indicates pricing power and upsell success.
Average revenue generated per lead received. Determines acceptable customer acquisition cost.
Percentage of estimates that convert to booked moves. Shows pricing competitiveness.
Percentage of scheduled moves completed successfully. Critical for revenue protection.
Moves starting within 15 minutes of scheduled time. Directly impacts customer satisfaction.
Average moves completed per crew per day. Essential for capacity planning.
Percentage of moves with damage claims. Affects profitability and insurance costs.
Percentage of leads that become booked moves. Ultimate sales funnel efficiency metric.
Time to first contact after lead submission. 21x higher qualification rate at 5 min vs 30 min.
Daily call volume per sales agent. Indicates productivity and workload distribution.
Individual agent's calls that result in bookings. Identifies top performers vs coaching needs.
Daily/weekly call volume comparison between Ricky, Daniel, and Brittany.
Total time spent on calls. Balance between productivity and efficiency.
Mix of incoming calls (hot leads) vs outgoing calls (follow-ups).
Percentage of inbound calls not answered. Lost calls = lost revenue.
Average length of sales calls. Too short = rushed, too long = inefficient.
Outbound calls that connect to a person. Indicates lead quality and timing.
Customer loyalty metric. Best predictor of business growth in referral-driven moving industry.
Average star rating on Google. Critical for local SEO and lead generation.
Moves from customer referrals. Lowest acquisition cost, highest conversion.
Booked moves cancelled before completion. Lost revenue and wasted capacity.
Revenue efficiency of crew utilization. Combines move revenue with time tracked.
Days from lead to booking. Faster cycles = quicker revenue recognition.
Conversion rate broken down by lead source. Optimizes marketing spend.